Rosales is the first town of Pangasinan, 184km North of Metro Manila and approximately 80km away from the Summer Capital City of Baguio. It is the gateway to North Luzon Growth Quadrangle. Rosales enjoys its geographical strategic location being adjacent to two provinces of Tarlac and Nueva Ecija. It is traversed by three national roads leading to Ilocos Region, Isabela and Nueva Ecija.
Rosales is a first class municipality with a land area of 7,279 hectares and a population of 65,392. It is composed of 37 barangays where agriculture is the main source of income